Saturday, 26 August 2017


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Thriving businesses or companies cannot deny the fact that technology plays an important role in their success. Internet technology cannot be ruled out when making plans to move a company forward, no matter how small. It is the key to reaching people you'd never have had the opportunity to come across if websites don't exist. Statistics reveal that there is an ever increasing number of people surfing the internet every second. People share their views and meet others through social media, buy goods and pay for services online from the comfort of their homes, collaborate on projects and a host of other things that has made the internet a necessity. Considering how important the internet is, it will not be out of place to say that any business that does not invest in the internet is aiming for extinction.

The goal of most companies is to make profit, but how can you maximize profit when your goods and services are not getting to the right people? In this post, I'll share with you 3 major ways you can leverage the internet to generate more revenue regardless of what you sell or the services you render. These tips will surely move your business forward if you embrace them and are consistent with them. Here we go.

Create A Website 

A website is basically a collection of related documents rendered through a browser. The different technologies employed in building a website put pieces of these documents together in a web page and display them to a user through the browser depending on the information given or requested. Websites have been helping companies grow as it gives them an edge over their competitors. Firms with neatly designed and interactive websites are perceived to be more professional. This lead to more patronage. Apart from the image it gives the company, it helps to reach much more people especially when it is equipped with good search engine optimization. Let's say you sell shoes and make sales only from people who come to your shop to purchase items. You can create an online shop for your business and have people that are not even close to you order and pay for goods on your website. Imagine 50 people ordering from your website in a day. This will surely increase as your site get more popular.

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Invest In Online Advertisement

I just talked about creating a website. The launch of your website should be accompanied by a campaign on the internet. Let social media lovers and search engine users know that something new is out there. The traditional way of doing this is to share the information through your profiles on social networks like FaceBook and Twitter. This is will create some awareness but will not get you what you really want in terms of cash inflow except you're a famous celebrity with very high number of fans following you on social media. Even such people promote their profiles and pages when the need arise. Take advantage of such services as Google Adsense and Ad Words, FaceBook and Twitter Sponsored ads to promote your business. Sometimes all you need to do for a start is to invest as little as 1 dollar daily. This is nothing compared to the returns you'll get if you target the right people. Yes, targeting the right set of people is important. This is why ad networks have enhanced their ads placements process so that your ads will be displayed only to people who have shown interest in services related to the ones you're offering. It is left for you to make use of this enhancements properly. 

Online advertisement also work for individuals who run small businesses and have no website yet. All you need to do is get a good graphics designer to create an ad banner that describe your business and have your contact details embedded. The graphics should be catchy and should clearly state to prospective viewers at a glance what your business is all about.  People don't really have time to snoop through things while surfing the net, so they need to be enticed at first glance. Google ad words also comes in handy if you want to search queries to display links to your website whenever people search for products and services relating to those you offer.

Create and Promote Your Own Social Media Pages

Social media profiles and pages are used to promote brands and personalities as well as create awareness. This is very essential especially if you don't have a website. For instance, a FaceBook page for a business will always update its subscribers when posts are added on the page. One advantage of having a social media profile is that they don't expire except you sell them. If you promote a twitter profile up to the point of having about 100 thousand followers, you are entitled to continue reaping the benefits. The posts you create through such profiles get to reach more people and you can even charge others for ad posts. Pages and groups on FaceBook has turned the life of many around. Just by connecting people of common interest and cause, businesses have thrived and many problems have been been solved. Don't forget that you get much more subscribers to your profiles when you promote them by taking advantage of sponsored packages.

The importance of these three things in making you smile to the bank cannot be over emphasized. Are you thinking of how to go about these three steps? Well you don't have to waste time sweating over them, we can handle them for you at competitive rates and give you social media tips you can leverage at your spare time. It is no news that some internet users especially elderly Nigerians don't like performing transactions on the internet as they are afraid of scammers and internet fraudsters. This is a stumbling block to taking advantage of online ads. We say you don't have to punch in details of your ATM cards online, just contact us and we'll solve your online problems.
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